The influence of female athletes reaches far beyond the seconds on the clock or game winning point. From a 68% trust advantage with fans to 2.8x higher purchase intent than lifestyle influencers, they are leading the pack in the influencer economy race. Yet, women’s sports still only attracts less than 1% of sponsorship dollars. Always Alpha’s Allyson Felix, Wes Felix and Cosette Chaput unpack why brands that step into this growing landscape first have the opportunity to capture unparalleled ROI, cultural relevance, and loyalty. Find out how brands who invest early are poised to win out as women’s sports fuels marketing’s next powerful growth engine.